Frieze has more than doubled in size in its ten years of life. Where there was one tent, in 2003, there are now two, thanks to the addition of Frieze Masters. This year, 264 dealers from 35 countries are hoping to sell work by more than 2,400 artists. In 2003, 124 galleries (and one public institution, Milton Keynes’s MK Gallery) from 16 countries took stands in a tent half the size, showing work by around 1,200 artists. Visitor numbers have doubled, too—from 27,000 in 2003 to the 60,000 expected this year.
Entry prices, meanwhile, have skyrocketed. The public paid £10 for a ticket in 2003, compared with £27 now (or £35 for entry to both fairs). Dealers are also having to dig deeper. Stand prices were £180 per sq. m in 2003, but are £352 in the main section of Frieze London and £410 for most dealers in Frieze Masters this year.