Inspired by nation-state branding campaigns, ‘A Wonderful World Under Construction’ imagines a reality in which a government body provides branding as an essential public service.
A state’s investment in public diplomacy and expensive nation branding campaigns are often disseminated as seemingly benign efforts to promote tourism, trade and foreign direct investment. These outward facing tactics emerge out of opaque dealings with strategic communications experts, public relations and consulting companies that often obscure a government’s negative qualities to secure influence on the international stage.
Through these soft power strategies a nation can pursue ambitious international and domestic policy objectives, while at the same time their internal PR strategies capture the public imagination on a national scale.
This exhibition serves as the launch for a fictional smartphone app that offers branding as an essential public service by the government. The detritus of this press conference, including posters and promo videos remain in the gallery. By existing in the interstitial space between idea and implementation, we invite audiences to consider the pervasive role of government in the day to day management of our hyper-mediated lives.
This exhibition is produced with the generous support of The Sultan Gallery and additional support from ACICO Industries Company.
GCC is a collective based in the Arabian Gulf. Their name is taken from the English abbreviation for the Gulf Cooperation Council, a transnational, political and economic union. GCC engages in a multidisciplinary practice that explores the construction of identities and systems across the purview of contemporary Gulf society, including its bureaucratic, cultural and diplomatic arenas.
The delegates are: Nanu AlHamad, Khalid Al Gharaballi, Abdullah AlMutairi, Fatima Al Qadiri, Monira Al Qadiri, Aziz Al Qatami, Barrak Alzaid and Amal Khalaf.
Solo exhibitions include Ceremonial Achievements at KraupaTuskany Zeidler, Berlin (2013), A Space for National Achievement at Sultan Gallery, Kuwait (2013) Achievements in Swiss Summit at Project Native Informant, London (2013), and GCC: Achievements in Retrospective at MoMA PS1 (New York, 2014) and at the Sharjah Art Foundation (Sharjah, 2014).
Group exhibitions include Speculations on Anonymous Materials at Fridericianum, (Kassel, 2013), Here and Elsewhere at the New Museum (New York, 2014), and Art PostInternet, UCCA (Beijing, 2014).
Exhibition is ongoing until 2nd of April, 2015
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