In November, 2010 Google CEO Eric Schmidt announced that he would be teaming up with megacollector Larry Gagosian and Russian art patron Dasha Zhukova (wife of Roman Abramovich) to produce Art-sy, an online art sales site.
Today Google announced a new tool Google Art Project, a Web site that allows art lovers to surf inside 17 of the world’s most art museums, including The Metropolitan Museum of Art and MoMA in New York, The State Hermitage Museum in St. Petersburg, Tate Britain & The National Gallery in London, Museo Reina Sofia in Madrid, the Uffizi Gallery in Florence and Van Gogh Museum in Amsterdam. Google has applied the technology 360-degree “street view” zooming in on individual works of art to marvel at remarkably detailed digital reproductions.
The technology allows the viewer to see each brush stroke. The site also lets people to create their own collection with the “Create an Artwork Collection” feature. People can save specific views of the artwork and build a personal collection, adding comments to each painting. The collector can share the collection with friends and family using the integrated goo.gl URL shortener.