
Hatem Alakeel and ATHR Gallery cordially invite you to make a difference…
Kindly join us on Tuesday, 10th of May, 2011 at 7 PM to view Toby by Hatem Alakeel’s Photographs “The Toby PEACE People” series followed by the Silent Auction 11th of May.
Donated works by celebrated Middle Eastern Photographers wiil be sold to raise much needed funds to rebuild a school devastated by the January, 2011 floods in Jeddah
Hatem Alakeel is the designer behind the Toby Peace Bracelet
Creator of Toby, since 1996 and it has been a dream of his to create a Peace bracelet that can be utilized in creative ways to raise funds for charitable causes. This project will span many cities and many creative minds.
In a world that constantly evokes humankind’s differences our mission for the Toby by Hatem Alakeel’s Photographs “The Toby PEACE People” Series is to focus on promoting the universal values of peace and harmony through inciting awareness and raising funds to donate and invest into the world’s future – our children.
Following the TOBY PEACE dogma was chosen to provide aid in the form of funds to rebuild two schools: Dar Al Salam and the Bangladesh International School in Jeddah ( BISJ), both of which were particularly affected with entire structures of their facilities collapsing.
From May 10th to 11th 2011, the Toby by Hatem Alakeel “Photographs of PEACE” Series will be exhibited in Jeddah at the internationally acclaimed, contemporary art gallery, ATHR Gallery. Patrons may view the limited edition images on May 10th that will be up for silent auction on May 11th, while the smaller limited editions prints may be ordered and purchased on either the 10th or the 11th of May.
In addition to being on the Board of Advisors, art connoisseur, Sheikha Lulu Al Sabah, will also be hosting the auction. With a stellar guest list, including the region’s most celebrated socialities and inspiring forward-thinkers, the opening is sure to garner substantial press there by expanding the influence of the initiative.
Photographers include: HRH Reem Al-Faisalm, Sheikha Lateefa Bin Maktoom, Ibi Ibrahim, Aya Haidar, Michel Haddi, Shurooq Amin, Sina Ata, Sueraya Shaheen, Sara Binladen, Helmi Sagaff, Zeini Kaleefah, Joanna Tolner

Reem Al-Faisal, Untitled, 2010 Gelatin silver print, Unique piece (Other available editions include 115 x 80 cm and 87 x 60 cm)
Reem Al-Faisal :
“I like to define myself as a Muslim artist, sprung from my native Saudi culture and history. In my art I am seeking to show signs of the Divine in nature and in Man. For me, light is one of the many manifestations of God. Which He casts in our path through life to remind us of His constant presence in ourselves and in every place. Every photograph is a pattern of light and shade. For me, my photography is a way to praise God’s glory in the universe.” – Reem Al Faisal
Reem Al-Faisal’s photographs are featured in a number of collections across the world including the Sakakin Center in Ram Allah, Palestine, the National Museum of Seoul, Korea, and the National Gallery of Jordan.

Aya Haidar, Wahba, 2011 Photographic print, 120 x 100 cm Unique Piece
Aya Haidar :
Born in 1985, Aya Haidar is a London based artist of Lebanese origin. She has spent the last 12 months in Jeddah, which she calls home for now. Aya received her BA from the Slade School of Fine art, UCL and an Msc in Non-Governmental Organizations and Development from LSE.
Her works have been exhibited in London and internationally, at ABF Huset (Stockholm), Artcore (Paris), The Heder Gallery (Tel Aviv) and most recently, in FIAC (Paris) and Art Dubai (Dubai). In 2009, Haidar had two solo exhibitions in London titled 1982 and Crewel Stories, which were held at Bischoff Weiss Gallery and 198 Contemporary Arts gallery, respectively.

Michel Haddi, Sunflowers, 2011 Photographic print, 100 x 80 cm Unique piece (Other available editions include 80 x 60 cm and 50 x 60 cm)
Michel Haddi :
French/Algerian photographer Michel Haddi is one of the leading photographers in fashion having worked in the industry for over 20 years. His editorial collaborations include Italian Vogue, French Vogue, British Vogue, Tatler, Vanity Fair, GQ, Allure among many other important publications across the globe.
Michel Haddi is not only a photographer but also manages a publishing house, One Eyed Jacks Publishing, based in London, which publishes his own fashion/beauty books entitled Haddi and More. His numerous books include: Surf and Turf in Tahiti, Berlin: The Beat Goes On, JP Gaultier Happy Birthday Glamour Puss, among others.

Sina Ata, Mamnoo3/Forbidden, 2011 Photo print on canvas, 115 x 145 cm Edition 2 of 3
Sina Ata :
Born New York, USA, 1955, Ata graduated in civil engineering from the University of Baghdad, 1977 and in building management from the University of London in 1980. He turned to painting in the 1980s. His work has since been shown in a number of solo and group exhibitions across the Middle East, Europe and the United States, including a touring exhibition entitled Strokes of Genius: Contemporary Iraqi Art, which began in London in 2000. The work shown in the Toby Peace Project is part of a series that is currently being exhibited at the AB Gallery in Switzerland. Sina Ata currently lives between Amman, Jordan, and Dubai, UAE.
If you are interesting in bidding or seeing more images up for auction please contact: Lulu Al-Sabah or Hatem Alakeel at hatem.alakeel[at]gmail.com
More on Toby by Hatem Alakeel:
More on Jeddah Floods
Dear Sir or Madam,
please allow me the question, where to buy the most beautiful
“PEACE BRACELET” by TOBY-HATEM-ALAKEEL.
Kind regards
Yours faithfully
MADAME COCO.